Digital Advertising for Namwayut
Paid advertising in social media
I was lucky to work with Seven25 with clients Reconciliation Canada and Page Two in promoting the beautiful work of Chief Joseph Robert. This book came at a time when Canada needed a message of peace and reconciliation, and I had the meaningful mission to reach as many as possible with on a tight budget.
For this task I had the work to select available creative of videos and posts, and include Call to Action and messaging.
I set up a custom dashboard to track impressions, click and conversions from our A/B testing, and keep clients up to date with results.
I tested different media, geographies and psychographics.
Our pre-launch campaign went viral. At the end of the 4 months, Namwayut was recognized as a Best Seller in Canada and one of the best books of 2022. Chief Joseph Robert grew his reach ten fold in social media and was invited to speak to numerous events live, tv and radio.
