Hello, I’m Andrés Clavier.
And I love raising money for nonprofits.
Over the last six years I’ve helped charities turn paid media into donors — hundreds of them, arriving month after month. This page is my story: where I come from, what I’m good at, and how I think.
A rare combination.
Great fundraising ads take four things that almost never live in the same person. I’ve spent my career collecting all four.
Creativity
I find the story inside your work that makes a stranger care — then tell it with respect, in creative that sounds like you, not like an ad.
Data savviness
Reach curves, cost per donor, lifetime value — every decision I make traces back to a number I can show you, on a dashboard you can check any day.
Tech knowledge
Pixels, landing pages, automations, tracking — I build the machine myself, so nothing breaks between the idea and the donation.
Nonprofit experience
Years inside nonprofit agencies — and before that, in the field. I know how charities actually work: the budgets, the boards, the stakes.
How I got here.
I started in the field.
Solar energy access in Peru. Water filtration in Ethiopia. I saw up close what funded programs make possible — and what unfunded ones can’t. I’ve been chasing that funding ever since.
Then I learned the craft.
At BuildGood I learned nonprofit direct response from the inside — the appeals, the donor psychology, and my first paid campaigns raising real money for real charities.
Now I do it at scale.
As a Performance Marketing Strategist at Yeeboo Digital, I run paid campaigns across Meta and Google for national and international nonprofits — donor acquisition, always-on programs, and the measurement behind them.
The blog.
Articles and case studies straight from the work — no theory I haven’t spent real budget on.
A year of always-on ads for Papelmanía
How a small brand went from seasonal gambles to 3.2× ROAS and its highest-ever follower growth.
Fundraising is not normal
Donations follow a power law, not a bell curve — and that changes how you should budget for donor acquisition.
The 7 hats your paid media program needs to wear
You don’t need seven people. But you do need seven skills.
Why your nonprofit should never stop running ads
The case for always-on paid media and the hidden cost of going dark.
COVID proved what attention can do for charities
The donor surge of 2020 wasn’t a fluke — it was a lesson in what happens when charities hold attention.
What makes a good social media ad?
How to reach the people who’ve never heard of you — and make them care.
Think we’d work well together?
Tell me about your cause — the call is free. Or find me on LinkedIn.